The launch of IKEA’s new inner-city formats introduced large-scale street-facing window displays, a completely new and dynamic canvas for the brand. I utilised these high-traffic parameters to experiment with 3D spatial storytelling, blending bold typography and oversized printed backdrops to capture the attention of moving city commuters.

Software: Adobe After Effects, Express, Illustrator, InDesign, Photoshop, Cut Master Pro
Materials: Self-adhesive paper, Vinyl - Cut, Canvas, PVC foam board