Digital & user experience
Digital design in a commercial space is about capturing attention quickly and driving product awareness. My digital work focuses on highlighting key products and promotional campaigns through high-visibility screen layouts and motion graphics. By creating clear, high-contrast digital content, I ensure that product features, pricing launches, and commercial priorities instantly cut through the noise to engage customers on the move.
To deepen this approach, I am currently completing the Google UX Design Professional Certificate. I am actively applying these user-centered research, accessibility, and wireframing principles to both digital screen hierarchies and physical user journeys.
UX/UI Tools: Figma
Software: Adobe Illustrator, Photoshop, After Effects, Express
This suite of digital screen layouts, templates, and motion graphics was developed to highlight core product ranges and major commercial priorities across an omni-channel retail environment.
Managing the creative output meant designing with strict real-world constraints: content had to be high-contrast, instantly legible, and structurally scalable across different screen formats—from large-scale outdoor digital billboards to interactive in-store navigation kiosks. By balancing bold typographic hierarchy with clean product presentation, these assets effectively turn digital touchpoints into direct drivers of product engagement and sales volume.
Driven by a curiosity for digital product design, I Started this self-directed mobile app project in Figma a year before starting the formal Google UX Design training. The concept focuses on a music and community ecosystem, requiring me to map out and design distinct user flows.
I designed the end-to-end interface for three core user touch points: a clean, icon-driven music streaming and mix discovery dashboard; a real-time conversational chat interface; and a minimal, frictionless user authentication and sign-up flow. This project served as my sandbox for learning Figma components, auto-layout, and digital spacing standards.