For the launch of this high-profile, limited-edition collaboration with designer Virgil Abloh, I was responsible for translating the collection's high-concept, democratic design philosophy into an immersive physical space.

​I designed and coordinated the spatial graphics and structural branding layouts for the collection's rollout. This involved working directly with raw, tactile materials—handling the design, scaling, and technical production layout for applications on OSB plywood, acrylic, and cut vinyl. The result was a highly cohesive, experiential launch environment that balanced strict corporate identity with underground street culture.

Software: Adobe Illustrator, InDesign, Cut Master Pro
Materials: Cut vinyl, Self-adhesive vinyl, Paper, OSB plywood, PVC foam board